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UNIT I Lesson 1 Introduction to International merchandising Learning Objectives from the lesson: 1. Understanding of external trade. 2. Distinguish between supranational and domestic marketing. 3. The various management orientations. 4. Why is multinational marketing required? 5. Benefits of international marketing. We live in a world(a) marketplace. As you read this chapter, you may be sitting in a chair imported from Brazil or at a desk imported from Denmark. You may have purchased these items form IKEA, the Swedish global furniture retailer. The computer on your desk could be a sleek new IBM ThinkPad designed and marketed worldwide by IBM and reach in Taiwan by Acer, Inc., or perhaps a Macintosh designed and marketed worldwide by Apple and constitute in Ireland. Your shoes be likely to be from Italy, and the drinking chocolate berry you are sipping is form Latin America or Africa. advantageously morning students, today we would start with the basics of international marketing. selling: A UNIVERSAL DISCIPLINE As we entirely know the tail for a successful global marketing program is a sound understating of the marketing discipline. trade is the care for of focusing the resources and objectives of an administration on environmental opportunities and needs.

The first and to the highest degree fundamental point about marketing is that it is universal discipline. Marketing is a fix up of concepts, tools, theories, practices and procedures, and nonplus. To relieve oneselfher, these elements constitute a teachable and learnable body of knowledge. Although marketing is universal, ma rketing practice, of course, varies form te! rra firma to pastoral. from each one person is unique, and each country is unique. This reality of differences means that we cannot constantly directly apply experience form one country to another. If the customers, competitors, channels of distribution, and available media are different, it may be inevitable to change our marketing plan. The strategical concept of marketing By the 1990s, it was clear that...If you want to get a full essay, secernate it on our website: OrderCustomPaper.com

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