How Marketing And the Communications Industry Transformed to the Research Paper

How Marketing And the Communications Industry Transformed to the Digital Marketing Era - Research Paper Example Introduction Publicis group is a multinational company based in Paris. The group provides media services, traditional and digital advertising, marketing services and consulting services to the clients. In the era of globalization the medium of advertisement has been changed and the type of advertisement also getting modernized. In the marketing and communications industry there was a transformation seen from the 1990s decade. The agencies change their campaign approaches. They are trying to communicating with the customers instead of communicating at the customers. The Publicis group wants to transform the group’s operation as they have bought Digitas. They have begun to identify a new model and for this they have to change the company’s agencies. Vivaki is a new strategic initiative designed to improve the advertisers’ marketing investments and thus boost the growth of the Publicis group. In this modern era of marketing and communications industry needs some inn ovative approaches for retaining the market share. The approach of Publicis group was innovative as four agencies came under one umbrella through which Vivaki can provide good services to the clients. Since launch Vivaki has not performed well but because of the financial crisis. The paper is an attempt to research about the problems with the group using various tools of analysis like TOWS and strategy tripod. The researcher has tried to provide some recommendations that what the company should do in this situation for their long term and short term profit. Analysis The strategy tripod model is the tool a company with respect to three major perspectives of strategy. The three perspectives are industry based view, resource based view and... This paper stresses that marketing and the communications industry has transformed to the digital marketing era from the traditional marketing. Till 2006 there were no digital shops in the top ten spots so the group has acquired Digitas. Digitas is an integrated digital advertising agency. In 2007 Digitas was in the first spot in the ranking of the top digital stores. After that the chairman of the company feels the needs to integrate the agencies that were under the group and then provide products to the clients. So the management has launched a new venture Vivaki which offers the combined scale of operations of four different agencies of the group. The author of the essay declares that At the inception the group has not performed well because of financial crisis. In this report the researcher has analyzed the situation. This report makes a conclusion that the firm should take care of the cultural issues arising as this company is multinational. The company should allocate the responsibility of the agencies who are working in collaboration so that the group can avoid the events like AT & T. They should use the balance scorecard for review the feedback of the clients and employees. As the approach of the company is innovative it can be said from the analysis that the group will be able to increase its market share if they apply the suggestions made by the researcher.

Examples of Why This College Essay is Difficult

Examples of Why This College Essay is DifficultTaking the time to write a college essay is one of the most important steps in becoming an effective writer. With the help of examples of why this college essay is difficult, the common student can find answers to some of the most common concerns. This article discusses the answers to a few of the common questions students have.What can I say about the first paragraph of my student's essay? This may seem like a simple question, but it does not need an answer. The first paragraph is to begin the essay and is critical to writing for college. It needs to be exciting, yet reasonable, yet direct and contains at least one factual statement.But then why do some examples of why this college essay is difficult actually provide less information than what the writer needs? Why is it that students often provide more information than the reader needs in the first paragraph of their essay?Why is it that these examples of why this college essay is diff icult rarely provide more information than the writer needs? This is because most examples of why this college essay is difficult tend to be emotional in nature. They often convey a tone that is abrasive and less than supportive. Students are often frustrated when they read these examples of why this college essay is difficult.Examples of why this college essay is difficult may be written with the purpose of going after emotions and coming across as brutally honest. However, the purpose of any essay is to provide a thoughtful analysis. When students read an example of why this college essay is difficult, they are often left with a feeling of dissatisfaction. This will make it harder for them to overcome their feeling of frustration and have the essay be anything other than well-written.Examples of why this college essay is difficult need to be written with honesty and consideration. But if the examples are emotional and harsh, they can feel too personal. There is nothing wrong with coming across as cruel, but the best examples of why this college essay is difficult should come across as well-written and thoughtful. The examples should be honest and convincing, yet lack the personal flair that may be difficult to manage.Examples of why this college essay is difficult should not come across as a mean-spirited, even vicious, attack on the student or their parents. The first paragraph of the essay needs to be powerful, yet provided with facts and in a balanced manner. This will make it easier for the student to be the person they want to be when they graduate from college.

Cancer pain in end of life cancer patients Research Paper

Cancer pain in end of life cancer patients - Research Paper Example The article has prepared a step by step, scientific methodology for pain assessment and intervention strategies and based on this methodology, has thoroughly examined the case and provided care as the multidisciplinary team went on recording and analyzing the interventions as well. The study has utilized a standardized scale to assess pain, used four basic approaches to pain relief that includes, â€Å"modify the source(s) of pain(s)(,) alter the central perception of pain(,) modulate transmission of pain to the central nervous system(,) (and) block transmission of pain to the central nervous system (Ferrel, Levy and Paice, 2008, p.575-577). It has also made use of approved methods of pharmacological management of pain including co-analgesic therapy (Ferrel, Levy and Paice, 2008, p.577). ... 2. Fayers, P.M., Hjermstad, M.J., Klepstad, P., Loge, J.H., Caraceni, A., Hanks, G.W. ...Kaasa, S. (2011), The dimensionality of pain: Palliative care and chronic pain patients differ in their reports of pain intensity and pain interference, Pain, 152 (7), 1608-20. This article has drawn attention to the importance of accurate assessment of pain in palliative care (Fayers et al., 2011, p.1608). This is observed in the context that different chronic pain patients report the intensity of pain in different degrees (Fayers et al., 2011, p.1608). This study has made use of quantitative methodology to assess pain in chronic pain patients and carried out a questionnaire survey of a sample of such patients. By carrying out a psychometric analysis of the data collected, this article has provided statistical information based on which, two main dimensions of pain have been identified, namely, â€Å"intensity and interference† (Fayers et al., 2011, p.1608). It is inferred that in order t o have a â€Å"higher-level summary measure of patient's pain experience†, the two dimensions, intensity and interference both have to be assessed in a distinct manner (Fayers et al., 2011, p.1608). Though this article does not directly deals with the proposed change put forth by this researcher, it provides crucial information on the nature and factor influencing reported pain in palliative patients. Yet, this article does not provide information on morbidity, mortality, and rate of incidence or rate of occurrence in the general population, of this problem. 3. Kumar, S.P. (2011), Reporting characteristics of cancer pain: A systematic review and quantitative analysis of research publications in palliative care journals,

The Most Popular Double Spacing on College Essay

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The Battle Over Problem and Solution Essay about Writing Grades Students and How to Win It

The Battle Over Problem and Solution Essay about Writing Grades Students and How to Win It Every region of the essay has its own significance and plays a substantial function to provide a suitable vision and understanding to spell out the things in an essay for graduates. In order to understand how to compose a problem-solution essay, one has to know what type of essay it's first. To offer you a concept of the way the essay needs to be written you need to go through our problem solution essay example and find out how it's been written. Your essay is all but ready! Remember your essay is about solving problems, therefore a solution ought to be a highlight of the essay. 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