Of Human Bondage by William Somerset Maugham Essay

In the novel Of Human Bondage, the main character, Philip Carey, has a myriad of people whom are very influential in his life. William Somerset Maugham portrays Philip as having three women in his life that are of great importance to Philip’s character. These three women are Mildred Rogers, Norah Nesbit, and Sally Athelny. Mildred is a negative influence on Philip whereas the other two women serve as positive influences in Philip’s life. Of the three, Philip loves Mildred the most, though Mildred loves him not. Mildred is a negative influence on Philip. Though he loves her, she doesn’t love him back. She is grateful toward Philip and rewards him with various degrees of affection. This forebodes the fact that she becomes a prostitute later on in the novel. While with Philip, Mildred distracts him from studying and causes him to spend all his money to take her out to eat and see musicals. This causes Philip to fail his two very important medical examinations. Mildred is a snobby, stupid, callous, shallow, vain, and selfish woman. Aware of Philip’s feelings for her, she takes advantage of him. She accepts his gifts and seeks his protection, but thwarts his affection. Philip forgives her for her deceitfulness and helps her when she is in trouble. In return for Philip’s love, kindness and generosity, she gives him pain, abuse, and misery. She proves her heartless nature when she runs away with Emil Miller, has an affair with Griffiths, and destroys Philip’s home. She also abandons her infant to the care of a stranger in order to enjoy life. This demonstrates her selfish nature. Mildred seems to be Philip’s foil. They’re so different from one another that Mildred doesn’t even understand Philip. Philip’s generosity, kindness, and love cannot be understood by such a selfish, vicious, hateful woman. It’s a wonder how Philip is bonded to this human anti-epitome. Philip chose Mildred because she is the type of woman that was a challenge for him. He had just begun medical school and was feeling bored when suddenly he came upon this ill-mannered slut of a waitress in a tea shop. From that moment on, he couldn’t get enough of her. He always tried to get back at her but never quite could. It was as if he was doomed to spend the rest of his life bonded to her. It was too much to bear for him. Her indifferent attitude toward him drove him mad over the brink of obsession. He tortured himself to try and  get a woman that he could never have and she would never love him back. He was even willing to marry her to get back at her for all the evil she inflicted upon him. Ph ilip finally breaks through the bonds of â€Å"love† and sees Mildred for who she really is – a conniving, callous prostitute. Norah Nesbit is another influential woman in Philip’s life. Though Philip doesn’t love Norah, she is a positive influence in his life nevertheless. Norah pampers Philip using her motherly instincts and encourages him to do what he can for himself: go on vacation to take a break, and study hard for school to pass his exams. She is successful in convincing Philip to focus on his studies rather than herself. Therefore when he’s with her, he passes all three exams without any trouble and has earned his vacation that he is reluctant to go on, but is persuaded by thoughtful Norah to do so. Unlike Mildred, Norah appreciates Philip and doesn’t allow him to waste his money. Philip intentionally chose Norah’s ilk because Norah is nurturing, kind-hearted, and loving. Philip chooses her in his time of need, after he is hurt by the harshness and pain that Mildred has inflicted upon him. She ameliorates him back to life after the thought and sight of Mildred has tormented him for many dreary months. Sally, the third and final influential woman in his life, helps Philip establish his identity in the world. The eldest child of Mr. Athelny, she is sensible, maternal, pretty, charming, and responsible. She is the pride of her family and wins the heart of everyone with her pleasant manners and warmth, including Philip. Sally falls for Philip’s simplicity and unassuming manner, but does not force herself on him. She patiently waits for him to recognize her appeal. While Philip vacations with the Athelnys in Kent, he begins to notice Sally and he realizes that he is attracted to her. He begins to see her regularly and decides to spend the rest of his life with her. She accepts his proposal of marriage. Sally is a contrast to Mildred. Sally’s presence calms Philip, while Mildred’s presence troubles him. His passion for Mildred had disrupted his life and career, but Sally’s love gives him hope for a bright future. Philip learns to love Sally, though not like Mildred, and she loves him back. Therefore Sally is the best woman for Philip since they both love one another. Sally is there when Philip needs  her. She’s not pushy or demanding, so Philip chooses her because he needs someone of her ilk to depend upon after Mildred ruins his life yet again by making him homeless and penniless.

Psychology week 5 Assignment Essay

Take a look at the material on sensation seeking on page 286 (Ch. 11). Do you consider yourself a sensation seeker? Why or why not? What are the advantages and disadvantages of your level of sensation seeking? Based on the questions in the text, I think right now I’m a good mix of both. I like travelling and gaining new experiences but I don’t go out of my way to do it. However, I also like the stability of being able to stay in one place. I also know that the more experience you gain the more your priorities seem to change and that means that whether you’re a sensation seeker or not might be where you are in life. The advantages of my level of sensation seeking are that my life experiences have given me a good balance of both. Right now, I’m comfortable where I am. The disadvantage would be maybe I’m too comfortable and I might get complacent. How would you rate your own achievement motivation? Why? In what ways is this advantage to you? In what ways is it a disadvantage? My own achievement motivation is pretty high. I set goals for myself and those who report to me. The goals I set for myself and my team are pretty high and I am driven to achieve those goals. This is an advantage because being goal driven is important in being successful in my career. It’s a disadvantage because it takes time away from my family. What did you learn about yourself from reading about the trait theories of personality? Based on the theories, supposedly I’m a mild mannered extrovert that is sometimes obsessive but easily adjusted. I’ve always found myself somewhat of a balanced person but after reading the traits I had to question that. I’m not one of anything but I am many of everything at different times in my life. What did you learn about yourself from reading the other theories of personality? (List and explain at least three things.) Based on the biological theories of personality I learned that my own personality is a combination of many things and not just one thing. Using Freud’s psychodynamic theory, I learned that my ego is what keeps the id and superego in check and that sometimes the failure of the ego to satisfy both results in my anxiety about certain things. Roger’s humanistic approach suggests that children are influenced by their parents and need their approval by doing things to please them in order to receive more love. I learned that one of the reason I am the way I am is because deep down I still seek approval not just from my parents but also those who have significance in all aspects of my life. How will you use this material on personality to improve your relationships (personal and/or professional)? I will make use of the material on personality to improve my relationships by recognizing situations that make me anxious or where I am quick to be angered. I will take a step back to assess the situation and learn to be more patient. I will try to be more understanding and put myself in the shoes of the other person. The personality theories have taught me that the way I am and the way I react to situations is a result of many things including the way I was raised as well as my environment. References: Siri Carpenter. Visualizing Psychology, 2nd Edition., 2009. Bookshelf. Web. 10 June 2013 .

Build a Bear, Build a Memory

They also demonstrate the underlying need that people have to entertain themselves. Wants: Although Build-A-Bear clients need to find a way to self-express and entertain themselves, they want to â€Å"step into a (†¦ genuine fantasy world organized around a child-friendly assembly line comprised of clearly labeled work stations†, where they can choose unstuffed animals from a bin, stuff them, include voice boxes, stitch them, dress them, name them, and even receive a birth certificate for their creation. This example is aligned with the idea that wants are the form human needs take as shaped by culture and individual personality. Demands: Giving their wants and resources, Build-A-Bear customers demand specific products that add up to the most valuable and satisfaction. Among the most relevant examples we can mention are both new store locations and accessories. â€Å"Mini-scooters, Hello Kitty bears, mascot bears at professional sport venues, and sequined purses† are also specific ideas that were interpreted as customers? demands by the company. Implication of each (needs, wants, and demands) on Build-A- Bear actions Needs, wants and demands have huge implications on Build-A-Bear actions. Not only by walking where customers walk, periodically checking its stores and assessing its customer service, but also by employing a mix of low-tech and high tech communication methods to interact with customers, Build-A-Bear demonstrates it is a truly customer-centric organization. This allows the company to fulfill their customers? needs, wants, and demands through successful market offerings, orchestrating several products and services to create brand experiences for customers. In detail, describe all facets of Build-A-Bear? product. What is being exchanged in a Build-A-Bear transaction? In my opinion, Build-A-Bear? s product has two different facets. There is a main facet formed by the intangible â€Å"experience of participating in the creation of personalized entertainment† and there is also a second facet formed by a tangible bear that â€Å"children clutch as they leave the store†. The main facet begins when children step into a â€Å"cartoon land† and interact with the different stations of the â€Å"child-friendly assembly line†. The second one, in turn, has the distinctive sign of being unlike any they other object Build-A-Bear customers have ever bought or receive, â€Å"they have a product that they have created†. Identifying these two facets helps us determine what is being exchanged in a Build-A-Bear transaction. Base on the idea that an exchange is the act of obtaining a desired object from someone by offering something in return, we can say that Build-A-Bear presents both an experience and a tangible object to fulfill its customers? needs, wants, and demands. In return, the company receives an average of 25$ per built bear. However, it goes beyond simply attracting new customers and creating transactions. It truly builds and maintains desirable exchange relationships with its target audiences, retaining customers while growing their business. Which of the five marketing management concept best describes Build-A-Bear workshops? In my opinion, The Marketing Concept is the one that best describes Build-A-Bear workshops. By looking for innovative ways to interact with customers and using both low-tech and high-tech methods, Build-A-Bear? s demonstrate that knowing its customers? eeds, wants and demands and then delivering the desired satisfaction are key activities within the organization. As stated before, Build-A-Bear is a truly customer-centric organization. Discuss in detail the value that Build-A-Bear creates for its customers. Because customer-perceived value is the customer? s evaluation of the differences between all the benefits and all the costs of a marketing offer relative to those competing off ers, we will use the marketing offer of Vermont Teddy Bear Company to discuss the value that Build-A-Bear creates for its customers. On the one hand, Vermont Teddy Bear Company promotes its product as the only hand-made bear in America that is guaranteed for life. Thus, it is safe to assume that high quality is an important element of their market offer. On the other hand, Build-A-Bear value for customers comes not only from the tangible object, the bear, but also from â€Å"the experience of participating in the creation of personalized entertainment†, which led us to the following conclusion: Although bears are final outcomes for both companies, Build-A-Bear is giving more at a lower price. And that is why an average of 25$ for a customized product and for the experience of participating in the creation of personalized entertainment is perceived as a marketing offer that gives more value to the customer compared with to the 50$ to 100$ that customers of Vermont Teddy Bear Company have to pay for a high quality bear. Is Build-A-Bear likely to be successful in continuing to build customers relationships? Why or why not? In my opinion, Build-A-Bear is indeed likely to be successful in continuing to build customers relationships. Why? Because behind the actions the company? is taking to: (i) further expand the Build-A-Bear experience beyond the retail stores using its new website, and (ii) entering into new markets by opening at least 350 stores in the US, 120 stores in Europe, and 300 stores in other parts of the world, are two underlying efforts: build a personal connection with customers, and at the same time understand is clients needs, wants, and demands. Universidad L atinoamericana de Ciencia y Tecnologia San Jose, Costa Rica Facultad de Ciencias Empresariales January, 2010 Bilingual Business Administration Principles of Marketing Cesar Eduardo Gonzalez My needs, wants and demands. As the title suggests, the purpose of this paper is to set forth my needs, wants, and demands. Because a common conceptual framework is very useful in every analysis, the first thing I? m going to do is refer to a brief definition of those terms. I will then explain what my needs are, dividing them into three categories: Physical needs, individual needs, and social needs just to make it easy for my readers. Right after, I will take a look at my wants. And I will finish with my demands. Common conceptual framework: Throughout this paper, I will understand needs as â€Å"states of felt depravation† and stick to the idea that they are not â€Å"created by marketers† but â€Å"a basic part of the human make up†. Wants, in turn, will be treated as â€Å"the form human needs take as they are shaped by culture and individual personality†. They will also be described in terms of objects that will satisfy them, focusing only on those objects I can`t afford. I will do this to distinguish my wants from my demands. This means that I will understand demands as those wants that are actually backed by my purchasing power. My needs: Let? s start with the physical ones. Definitively, food and water are on the top of the list. As every human being, I need food to provide my body with the energy it will use each day. I need also to provide it with water to hydrate it properly. But there is a key point here. I? m just referring to limited portions of food and water or let`s say those that are essential for the human body to work. Thus, a 5. 000-calories-per-day diet seems either as a want or as a demand for average people but not as a need. Maybe not behind but next to food and water I would put air and sunlight. Definitively, those two are also among the essential physical needs every human has; and because I? m not the exception, I thought it was important to include them in my list of needs. I understand, though, that in the world not everyone is satisfying this need at a 100%-rate. Good examples of that can be found just by thinking of really air-polluted cities, such as Mexico DF, or thinking of those countries that receive little or no sunlight during several month every, such as Russia or Canada. But let`s thank we are not in any of those groups and move forward. After food, water, air, and sunlight, I would put cloth and shelter. As I mentioned before, I am just talking about basic stuff. Some examples could be a couple of pants, shirts, and sweaters to protect me from the weather and to cover the cloth section. A small house or flat, in turn, will be sufficient to cover the need of shelter. Thus, design cloth and luxury properties would be definitively in people? s wants or demand section, depending on his or her purchasing power. To finish with my physical-needs section, I would mention not only rest but movement and exercise. As every human being, I need to safe hours every day to sleep and rest. I understand the number of hours needed vary from one person to another, but in my case, 7 to 8 hours work perfectly well. Movement and exercise are important needs too. And although it seems that there are a lot of people out there that are not really aware of that, for me, 4 to 6 hours of exercise per week also work for me. Looking now at my individual needs, I would say that freedom and independence along with creativity and self expression are among the top of this list. As most human beings, I need to feel I can express my ideas and take my own decisions without having someone else telling me what to do or how. Here, I am not talking about homework or other duties at work; I am talking about more deep things, such as having someone telling you what to buy, sell, study, or work, where to live, with whom, or how. Sadly, if we look at political extremists, such as communist, not only in history but around us, we could find good examples of that. I consider that having the possibility of learning new things is also an important need, and as such, I included in my list. Here I am not talking about schools or universities, because, in my opinion, those would be wants or needs depending on everyone`s purchasing power. I am talking about learning in general terms. Last but not least, I would include having fun in my individual-need list. I think this is important in people`s life, and for me is not the exception either. I understand of course that for some people more than for others, this could be tough. But even under the worst circumstances people should try. Now, I will proceed with my social needs. In this category I would include affection, sense of belonging and friendship. For me and for every person I know all of them are very important needs that must be somehow satisfied. I would add to this point that satisfying them is not a matter of quantity of friends or people sharing your thoughts and ideas but a matter of quality and how strong are the bounds that you can create with others. Right after I would add respect. For me, this element plays a key role; and just as others, I need to be treated with respect. Acceptance, communication and understanding are also social need. My wants As everybody else, I have different wants. What interested me the most about them is that, apparently, they have no limits; or at least, that seems to be the consensus among most of the economist, especially when they give a look at the principles of the economic problem. Starting with food, and thinking about it not only in terms of tangible products but also in terms of services that would satisfy my wants, I would say that (at least for weekdays) a varied, healthy, home-style menu of food delivered right to my office would be great would probably satisfy my wants. For weekends in turn, I would say that Gourmet restaurants would also be on the list. In terms of cloth and shelter, my wants are also relatively big and considered as a group, they are also unaffordable, at least at this point. I can start by mentioning some tailored suits, long-sleeve shirts and a couple of pair of Italian shoes that match them would also be included. I would also add several ties, made of silk could be included to finish with the formal outfit. Then, for a more casual look, I would by tens of Hollyster Co. hirts. The reason why I want them is because they have a special fabric that makes it VERY easy to iron them, which safe me a lot of time. Some expensive, and durable black, beige, blue, and brown cotton pants, and jeans could be also on the list. This way I would leave Zara? s cloth behind, which is nice made to last just for a few months. Moving to the sport section, I would include special tennis for runners and several sport outfits. At this point Addidas o r new balance will be on the top of the list. Why? Again, is a matter of the perceived quality of fabrics, those brands (and of course others) have invested huge amounts of money to create high-tech cloth that regulate your internal temperature while you are performing any physical activity. Taking about shelter-related wants, I would put a 3 bedroom flat with a nice view, pool, and a tennis court. I can be here in Costa Rica or anywhere else, for example, at Vancouver, Toronto, London, Amsterdam, Rotterdam, etc. At the end it will depend on where job opportunities are. But now, a flat with this description will fit perfectly well with my wants because I would have a room for me and my girlfriend, a room to use as a private office/library, and finally a guest room for family living overseas. Talking about the possibility of learning new things, I want to start a master program in a European university, especially if it is located in the UK or in the Netherlands. Why? Because I really like those countries and their universities are ranked among the top of the list. I would also add many books to my wants list, and here I? talking about really expensive ones. And finally looking forward to satisfy my both social needs of communication and individual needs of creativity, I would definitively add a Mac book air to my list of wants. The reason I choose this product is because it will give me not only the built-in camera and microphone that I use to call them through the internet (because today almost every computer include this feature) but because it wi ll give me the mobility and flexibility I need due to its light weight. Carrying my laptop at the airports won’t be a nightmare. And finally I will be more efficient at one of my hobbies, which is creating graphic material using Macromedia `s programs, because I will not have to wait for my slow PC. My demands: Sticking here to the idea that demands are the type of needs backed to my purchasing power, I have to admit that my list of demands has been self-limited almost to the basics. This means I have voluntarily decreased my level of consumption because I am a point where the act savings became a necessary step to achieve some of the goals I have set. For example, I would definitively include access to sport facilities to train between 3 to 4 times per week (or even more in those weird cases that I have the time and the will) to my list of demands. A gym membership, for example, could work perfectly well. Products and services that give me more useful time and increase my efficiency are also on my demand list. Here I`m talking about a Smartphone and the Voice Data packages that are offered by the phone company, which gives me exactly what I? looking for: High-speed internet access, interconnected email accounts, access to overseas radio stations, maps, calendar, address book, alarms, cameras, videos, the etc. Even though it is absolutely not among my favorite demands, gas is also on this list. I understand that public transport represent an alternative. But sadly it is slow and time-consuming, so to my regret public transportation services do not work for me. I also demand ingredients to prepare easy-to-cook, home-style food. Let`s say, fruits, frozen vegetables, chicken breasts, meat, milk, cereal, bread, cheese, juice, etc. Thinking about my individual need of learning new things, I demand related products and services that help me to satisfy it. Among the products, books usually play a central role. When it comes about services, in turn, high-speed internet access and being enrolled in university studies are crucial for me. To finish with my demand list, I would include my apartment, which is rented, and all the related public services. Water, light, land phone, is what I? m talking about here. Build a Bear, Build a Memory They also demonstrate the underlying need that people have to entertain themselves. Wants: Although Build-A-Bear clients need to find a way to self-express and entertain themselves, they want to â€Å"step into a (†¦ genuine fantasy world organized around a child-friendly assembly line comprised of clearly labeled work stations†, where they can choose unstuffed animals from a bin, stuff them, include voice boxes, stitch them, dress them, name them, and even receive a birth certificate for their creation. This example is aligned with the idea that wants are the form human needs take as shaped by culture and individual personality. Demands: Giving their wants and resources, Build-A-Bear customers demand specific products that add up to the most valuable and satisfaction. Among the most relevant examples we can mention are both new store locations and accessories. â€Å"Mini-scooters, Hello Kitty bears, mascot bears at professional sport venues, and sequined purses† are also specific ideas that were interpreted as customers? demands by the company. Implication of each (needs, wants, and demands) on Build-A- Bear actions Needs, wants and demands have huge implications on Build-A-Bear actions. Not only by walking where customers walk, periodically checking its stores and assessing its customer service, but also by employing a mix of low-tech and high tech communication methods to interact with customers, Build-A-Bear demonstrates it is a truly customer-centric organization. This allows the company to fulfill their customers? needs, wants, and demands through successful market offerings, orchestrating several products and services to create brand experiences for customers. In detail, describe all facets of Build-A-Bear? product. What is being exchanged in a Build-A-Bear transaction? In my opinion, Build-A-Bear? s product has two different facets. There is a main facet formed by the intangible â€Å"experience of participating in the creation of personalized entertainment† and there is also a second facet formed by a tangible bear that â€Å"children clutch as they leave the store†. The main facet begins when children step into a â€Å"cartoon land† and interact with the different stations of the â€Å"child-friendly assembly line†. The second one, in turn, has the distinctive sign of being unlike any they other object Build-A-Bear customers have ever bought or receive, â€Å"they have a product that they have created†. Identifying these two facets helps us determine what is being exchanged in a Build-A-Bear transaction. Base on the idea that an exchange is the act of obtaining a desired object from someone by offering something in return, we can say that Build-A-Bear presents both an experience and a tangible object to fulfill its customers? needs, wants, and demands. In return, the company receives an average of 25$ per built bear. However, it goes beyond simply attracting new customers and creating transactions. It truly builds and maintains desirable exchange relationships with its target audiences, retaining customers while growing their business. Which of the five marketing management concept best describes Build-A-Bear workshops? In my opinion, The Marketing Concept is the one that best describes Build-A-Bear workshops. By looking for innovative ways to interact with customers and using both low-tech and high-tech methods, Build-A-Bear? s demonstrate that knowing its customers? eeds, wants and demands and then delivering the desired satisfaction are key activities within the organization. As stated before, Build-A-Bear is a truly customer-centric organization. Discuss in detail the value that Build-A-Bear creates for its customers. Because customer-perceived value is the customer? s evaluation of the differences between all the benefits and all the costs of a marketing offer relative to those competing off ers, we will use the marketing offer of Vermont Teddy Bear Company to discuss the value that Build-A-Bear creates for its customers. On the one hand, Vermont Teddy Bear Company promotes its product as the only hand-made bear in America that is guaranteed for life. Thus, it is safe to assume that high quality is an important element of their market offer. On the other hand, Build-A-Bear value for customers comes not only from the tangible object, the bear, but also from â€Å"the experience of participating in the creation of personalized entertainment†, which led us to the following conclusion: Although bears are final outcomes for both companies, Build-A-Bear is giving more at a lower price. And that is why an average of 25$ for a customized product and for the experience of participating in the creation of personalized entertainment is perceived as a marketing offer that gives more value to the customer compared with to the 50$ to 100$ that customers of Vermont Teddy Bear Company have to pay for a high quality bear. Is Build-A-Bear likely to be successful in continuing to build customers relationships? Why or why not? In my opinion, Build-A-Bear is indeed likely to be successful in continuing to build customers relationships. Why? Because behind the actions the company? is taking to: (i) further expand the Build-A-Bear experience beyond the retail stores using its new website, and (ii) entering into new markets by opening at least 350 stores in the US, 120 stores in Europe, and 300 stores in other parts of the world, are two underlying efforts: build a personal connection with customers, and at the same time understand is clients needs, wants, and demands. Universidad L atinoamericana de Ciencia y Tecnologia San Jose, Costa Rica Facultad de Ciencias Empresariales January, 2010 Bilingual Business Administration Principles of Marketing Cesar Eduardo Gonzalez My needs, wants and demands. As the title suggests, the purpose of this paper is to set forth my needs, wants, and demands. Because a common conceptual framework is very useful in every analysis, the first thing I? m going to do is refer to a brief definition of those terms. I will then explain what my needs are, dividing them into three categories: Physical needs, individual needs, and social needs just to make it easy for my readers. Right after, I will take a look at my wants. And I will finish with my demands. Common conceptual framework: Throughout this paper, I will understand needs as â€Å"states of felt depravation† and stick to the idea that they are not â€Å"created by marketers† but â€Å"a basic part of the human make up†. Wants, in turn, will be treated as â€Å"the form human needs take as they are shaped by culture and individual personality†. They will also be described in terms of objects that will satisfy them, focusing only on those objects I can`t afford. I will do this to distinguish my wants from my demands. This means that I will understand demands as those wants that are actually backed by my purchasing power. My needs: Let? s start with the physical ones. Definitively, food and water are on the top of the list. As every human being, I need food to provide my body with the energy it will use each day. I need also to provide it with water to hydrate it properly. But there is a key point here. I? m just referring to limited portions of food and water or let`s say those that are essential for the human body to work. Thus, a 5. 000-calories-per-day diet seems either as a want or as a demand for average people but not as a need. Maybe not behind but next to food and water I would put air and sunlight. Definitively, those two are also among the essential physical needs every human has; and because I? m not the exception, I thought it was important to include them in my list of needs. I understand, though, that in the world not everyone is satisfying this need at a 100%-rate. Good examples of that can be found just by thinking of really air-polluted cities, such as Mexico DF, or thinking of those countries that receive little or no sunlight during several month every, such as Russia or Canada. But let`s thank we are not in any of those groups and move forward. After food, water, air, and sunlight, I would put cloth and shelter. As I mentioned before, I am just talking about basic stuff. Some examples could be a couple of pants, shirts, and sweaters to protect me from the weather and to cover the cloth section. A small house or flat, in turn, will be sufficient to cover the need of shelter. Thus, design cloth and luxury properties would be definitively in people? s wants or demand section, depending on his or her purchasing power. To finish with my physical-needs section, I would mention not only rest but movement and exercise. As every human being, I need to safe hours every day to sleep and rest. I understand the number of hours needed vary from one person to another, but in my case, 7 to 8 hours work perfectly well. Movement and exercise are important needs too. And although it seems that there are a lot of people out there that are not really aware of that, for me, 4 to 6 hours of exercise per week also work for me. Looking now at my individual needs, I would say that freedom and independence along with creativity and self expression are among the top of this list. As most human beings, I need to feel I can express my ideas and take my own decisions without having someone else telling me what to do or how. Here, I am not talking about homework or other duties at work; I am talking about more deep things, such as having someone telling you what to buy, sell, study, or work, where to live, with whom, or how. Sadly, if we look at political extremists, such as communist, not only in history but around us, we could find good examples of that. I consider that having the possibility of learning new things is also an important need, and as such, I included in my list. Here I am not talking about schools or universities, because, in my opinion, those would be wants or needs depending on everyone`s purchasing power. I am talking about learning in general terms. Last but not least, I would include having fun in my individual-need list. I think this is important in people`s life, and for me is not the exception either. I understand of course that for some people more than for others, this could be tough. But even under the worst circumstances people should try. Now, I will proceed with my social needs. In this category I would include affection, sense of belonging and friendship. For me and for every person I know all of them are very important needs that must be somehow satisfied. I would add to this point that satisfying them is not a matter of quantity of friends or people sharing your thoughts and ideas but a matter of quality and how strong are the bounds that you can create with others. Right after I would add respect. For me, this element plays a key role; and just as others, I need to be treated with respect. Acceptance, communication and understanding are also social need. My wants As everybody else, I have different wants. What interested me the most about them is that, apparently, they have no limits; or at least, that seems to be the consensus among most of the economist, especially when they give a look at the principles of the economic problem. Starting with food, and thinking about it not only in terms of tangible products but also in terms of services that would satisfy my wants, I would say that (at least for weekdays) a varied, healthy, home-style menu of food delivered right to my office would be great would probably satisfy my wants. For weekends in turn, I would say that Gourmet restaurants would also be on the list. In terms of cloth and shelter, my wants are also relatively big and considered as a group, they are also unaffordable, at least at this point. I can start by mentioning some tailored suits, long-sleeve shirts and a couple of pair of Italian shoes that match them would also be included. I would also add several ties, made of silk could be included to finish with the formal outfit. Then, for a more casual look, I would by tens of Hollyster Co. hirts. The reason why I want them is because they have a special fabric that makes it VERY easy to iron them, which safe me a lot of time. Some expensive, and durable black, beige, blue, and brown cotton pants, and jeans could be also on the list. This way I would leave Zara? s cloth behind, which is nice made to last just for a few months. Moving to the sport section, I would include special tennis for runners and several sport outfits. At this point Addidas o r new balance will be on the top of the list. Why? Again, is a matter of the perceived quality of fabrics, those brands (and of course others) have invested huge amounts of money to create high-tech cloth that regulate your internal temperature while you are performing any physical activity. Taking about shelter-related wants, I would put a 3 bedroom flat with a nice view, pool, and a tennis court. I can be here in Costa Rica or anywhere else, for example, at Vancouver, Toronto, London, Amsterdam, Rotterdam, etc. At the end it will depend on where job opportunities are. But now, a flat with this description will fit perfectly well with my wants because I would have a room for me and my girlfriend, a room to use as a private office/library, and finally a guest room for family living overseas. Talking about the possibility of learning new things, I want to start a master program in a European university, especially if it is located in the UK or in the Netherlands. Why? Because I really like those countries and their universities are ranked among the top of the list. I would also add many books to my wants list, and here I? talking about really expensive ones. And finally looking forward to satisfy my both social needs of communication and individual needs of creativity, I would definitively add a Mac book air to my list of wants. The reason I choose this product is because it will give me not only the built-in camera and microphone that I use to call them through the internet (because today almost every computer include this feature) but because it wi ll give me the mobility and flexibility I need due to its light weight. Carrying my laptop at the airports won’t be a nightmare. And finally I will be more efficient at one of my hobbies, which is creating graphic material using Macromedia `s programs, because I will not have to wait for my slow PC. My demands: Sticking here to the idea that demands are the type of needs backed to my purchasing power, I have to admit that my list of demands has been self-limited almost to the basics. This means I have voluntarily decreased my level of consumption because I am a point where the act savings became a necessary step to achieve some of the goals I have set. For example, I would definitively include access to sport facilities to train between 3 to 4 times per week (or even more in those weird cases that I have the time and the will) to my list of demands. A gym membership, for example, could work perfectly well. Products and services that give me more useful time and increase my efficiency are also on my demand list. Here I`m talking about a Smartphone and the Voice Data packages that are offered by the phone company, which gives me exactly what I? looking for: High-speed internet access, interconnected email accounts, access to overseas radio stations, maps, calendar, address book, alarms, cameras, videos, the etc. Even though it is absolutely not among my favorite demands, gas is also on this list. I understand that public transport represent an alternative. But sadly it is slow and time-consuming, so to my regret public transportation services do not work for me. I also demand ingredients to prepare easy-to-cook, home-style food. Let`s say, fruits, frozen vegetables, chicken breasts, meat, milk, cereal, bread, cheese, juice, etc. Thinking about my individual need of learning new things, I demand related products and services that help me to satisfy it. Among the products, books usually play a central role. When it comes about services, in turn, high-speed internet access and being enrolled in university studies are crucial for me. To finish with my demand list, I would include my apartment, which is rented, and all the related public services. Water, light, land phone, is what I? m talking about here.

Strategic Analysis Paper Research Example | Topics and Well Written Essays - 10000 words

Strategic Analysis - Research Paper Example It also involves reviewing the current mission of the firm along with identifying the strength weakness opportunity and threat of the firm so that it is able to tackle with the external and internal market factors. The next part deals with the strategic plan of the firm where it broadly talks about the opportunity and resources, the mission, vision, objectives of the organization. The dissertation finally ends with a conclusion where it has been stated that the industry tends to have both positive and negative impact from the current economic situation and the organization should adopt an appropriate strategy to overcome its weakness and threats and achieve a sustainable competitive advantage. Contents Executive Summary 2 Industry Analysis 7 I. Industry Definition 7 II.History 9 III. Industry Forces 10 1.Technological Changes: 10 2.Resource Availability 11 3.Socio Economic Trends 11 4.Government Actions 11 5.Customer Needs 12 IV.Industry Competitive Structure 12 V.Industry Marketing Practices 13 Product 13 Place 14 Promotion 15 Price 16 VI. Industry Wide Threat and Opportunities 17 Threats 17 Opportunities 18 VII.Industry Investment Requirements 19 VIII.Strategic Changes: 20 Necessary Changes for Firms to Consider 20 Investment Needs 21 Capitalizing on Opportunities 21 Minimizing Threats 22 Changes Likely for Next 10 Years 22 Strategic Business (Internal Analysis) 23 I.Stakeholders Identification 23 II.Corporate Culture Evaluation 24 III.Organizational performance 26 IV.Current Mission and Strategic thrust 27 V.Identifying Strategic business Areas 28 VI.Internal Capability Assessment 29 Strength 30 Weakness 31 VII.Analysis of External Environment 32 Porters Five Force 32 PESTEL 34 Threats and Opportunities 35 Opportunities 35 Threats 36 VIII.Strategic Fit 37 Strategic Plan 38 I. Opportunity and Resources 38 Opportunity 38 Resources Needed 38 II. Heart of the Organization 39 Vision 39 Mission 39 Tenets 39 Critical Success Factors 39 III. Goals, Objectives and Fu nction 41 Strategic Goal 41 Strategic Objectives 41 Operating Goals 41 Operating Objectives 41 Functional goals 42 Conclusion 42 References 44 Industry Analysis I. Industry Definition The world of business today is changing at a fast pace. Various macro economic factors like the slowing down of the growth prospects of various emerging markets like India and China, the extended gloomy period of slowdown in the European markets triggered by the financial deadlock evolving out of the Eurozone as well as job cuts in the US are changing the business scenarios for small as well as large business organizations. The consumer needs and demands are also evolving every day and every week due to the pressurized situations built up by the play of multiple macro economic factors. The macro economic factors are in fact influencing and bringing in a change of consumer behavior both in the developing as well as the developed countries. In the Asian countries, especially in India, there was an old co ncept of recycling and repairing goods to save costs. Also, the consumers in the Asian countries, unlike their western counterparts are more interested in the concepts of extracting maximum value for the money invested. An emerging management concept of â€Å"Juggaad† which means taking into account the power of substitutes is slowly beginning to get inculcated in the mindsets of the Western consumers as well.

The works of Archimedes Term Paper Example | Topics and Well Written Essays - 1250 words

The works of Archimedes - Term Paper Example Codex C, of Byzantine origin in the tenth century, retains the only existing copies of On the Method of Mechanical Theorems, On the Measurement of the Circle, On the Sphere and Cylinder, On Spiral Lines, On the Equilibrium of Planes and his most famous work On Floating Bodies. However, the authors of "Infinite Possibilities: Ten Years of Study of the Archimedes Palimpsest" believe that On the Method of Mechanical Theorems â€Å"†¦is arguably the most significant, as it outlines Archimedes' thinking process for proving mathematical conjectures based upon mechanical analogies† (Easton and Noel 55). On Floating Bodies is the first known work on the science of hydrostatics and Archimedes is generally accepted as the father of that discipline. His bathtub Aha! moment became forever known as Archimedes’ Principle, which is generally stated as, "A body immersed in a fluid is buoyed up by a force equal to the weight of the fluid displaced" (Luhr 73). This principle also st ates that there is another force that takes place on the surface of liquids that acts on the floating body and is called buoyancy. â€Å"†¦there is a buoyancy force on a floating object equal to the weight of the displaced liquid" (Potter and Wiggert 26). ... When Archimedes realized that his own body displaced the water in his bath the same way that crown would if immersed, â€Å"He thus was able to measure the volume of the crown, calculate its density, and thereby prove that it was not pure gold—to the misfortune of the dishonest goldsmith† (Marshall Cavendish 385). Density is the mass per unit volume of a substance. Several instruments and methods have been developed from Archimedes original ideas here. This includes measuring the density of the liquid itself. A graduated hydrometer is one such instrument. This is usually made out of a long glass tube that has a scale inside it and a weighted bulb on the end. The liquid to be tested is put into a tall graduated cylinder and the hydrometer is lowered in until it floats freely, and the density, or specific gravity, of the fluid can be seen in the scale. These devises have many applications from testing battery acid, to the level of cream in a container of milk (Marshall Ca vendish). Another is the Mohr-Westphal balance which can measure the weight of a solid object both in air and as well as in a liquid. â€Å"In a typical measurement, the apparent weight of the sinker in air, in water, and in the liquid of interest is measured. The ratio of the apparent change of weight in the—liquid to that in water, when multiplied by the density of water, is the density of the liquid† (Marshall Cavendish 386). A third is the pycnometer, which consists of a vessel that holds a precise amount of a volume of liquid. The volume that It hold is determined by filling it with a liquid of known density, it is then emptied and a solid is placed inside and the weight of the combination is measured. â€Å"From the weight of the liquid that is added, the volume not occupied by the solid

Fundamentals of Macroeconomics paper Research Example | Topics and Well Written Essays - 500 words

Fundamentals of Macroeconomics - Research Paper Example Real domestic product however defines the value of a country’s total production in goods and services at constant base prices of the commodities. Such a basis may be each commodity’s price in a given year (Mankiw, 2011). Purchasing of groceries reduces amount of money among the purchasing households and increases amount of money held by businesses. It also increases government revenues through tax on the groceries. It however has no economic value on households and business because it involves exchange of similar values. The government however derives economic gain in the taxes (Mankiw, 2011). The layoff reduces households’ revenues because of its unemployment effect on members of households. It also adversely affects businesses through reduced revenues because of households’ lower spending power. Layoffs also affect the government through lost revenues in income tax. The government’s revenue is further reduced because lower purchasing power into reduced demand results in low revenues from value added tax (Mankiw, 2011). Decrease in tax has the effect of increasing households’ money reserves from both direct and indirect taxes. A decrease in direct tax results in higher income and a decrease in indirect taxes leads to lower commodity prices that allows for more savings by households. The effects of reduced tax on households also mean their increased purchasing power that suggests an increase in sales and revenues among businesses. The government however losses revenues that it would however earn at higher taxes (Mankiw, 2011). Purchasing groceries has no net economic flow between households and businesses because it is a mere exchange of equivalent values between the two parties. Money, however, flows from both businesses and households to the government in taxes (Mankiw, 2011). Lowering taxes identifies a virtual transfer of

Molecular basis of aging in relation to fertility Essay

Molecular basis of aging in relation to fertility - Essay Example Aging is defined as â€Å"a progressive, time-dependent deterioration of an organism’s capacity to respond to environmental changes, which ultimately makes it susceptible to death† (Allen and Balin 4). It is a widely-accepted idea that aging is a natural process that occurs in all living organisms. Since the process of aging most likely would be affecting an organism’s overall body functions, it would also greatly affect its capacity to reproduce, eventually leading to a decrease or the loss of fertility of the said organism (Liu and Case 1169). At present, there are numerous links between chromosomal and DNA damage not just to the aging process of an organism but also on fertility. A female’s capacity to conceive and give birth, or a male’s capability to contribute in conceiving a child is called fertility (Masoro 161). In order to proliferate the species well into numerous and succeeding generations, organisms must be able to produce as much offsp ring as possible that are able to adapt to the current environment that they live on. For that to happen, the process called natural selection takes place (Torday and Rehan 12). Also, the energy that flows within the organism is appropriated in such a way that during the process of reproduction, most of the energy from the consumption of food is distributed to the body’s reproductive systems, mostly to the rapidly-dividing cells called the gametes. However, once the organism starts the process of aging, the energy being exerted for reproduction is reduced and more focus is given to the maintenance of the organism’s body, especially when there is the presence of a rapid breakdown of cells as well as the decline of cell-to-cell communication within the systems and organs (13). Not only is the production of cells affected by aging, but also the process of DNA replication and repair as well. Due to the proliferation of damaged DNA especially in the sex cells of the organis m, it would eventually contribute to the creation of deformed or dysfunctional oocytes or spermatozoa that would eventually be the cause of the loss of reproductive capability or infertility among aging organisms (Sikka 78). Among pregnant women, the imbalance of antioxidants and pro-oxidants may result to oxidative stress due to reactive oxygen species (ROS), which could affect DNA production when in excess, or affect cell-signaling pathways when deficient (Dupont, Cordier and Junien 25). Also, due to the age-associated decline of female fertility can be attributed to the abnormalities found in the oocytes themselves. Due to the abnormalities in the folding of the DNA and eventually, the abnormalities in the alignment of the chromosomes during meiosis and diakinesis which can be attributed to the mutations in the microtubules, preimplantation of embryos or aneuploidy in the fertilized egg may cause spontaneous abortions among older pregnant females (The Practice Committee of the Am erican Society for Reproductive Medicine (PCASRM) 248). Male fertility is also greatly affected by ROS, wherein the spermatozoa membranes would be highly-susceptible to oxygen damage due to the peroxidation of lipid membranes, damaging the sperm and rendering them incapable of fertilizing the ovum (Sikka 78). Also, the presence of errors in the DNA called nicks could also contribute to male infertility due to loosely-packed DNA and chromatin disorganization (Sakkas, Urner and Bizzaro 11). These nicks may be attributed to age-induced DNA

Describe and compare the economies of the UAE and France Essay

Describe and compare the economies of the UAE and France - Essay Example The tourism sector of the country is very well-developed. The country enjoys the third largest income from this sector (CIA, 2014). The economy of the United Arab Emirates (U.A.E.) is also a global member of multiple organizations like, OPEC, United Nations and Gulf Cooperation Council. The population of the country is 5,628,805 and 76% of the population is Muslim. The economic growth of the U.A.E. could be mainly attributed to its oil sector. However, recently, the government is trying to promote industries other than oil and involvement of private sector in the economy has increased. The financial crisis of 2008 had affected economic growth of the country in recent times (CIA, 2014). The purpose of this paper is to compare these two countries on terms of key economic indicators like, GDP growth rate, GDP per capita, level of unemployment, level of investment and balance of payment position, besides analyzing causes of difference in the level of their performance. In order to compare the level of growth of two countries, GDP growth has been used. Rate of GDP growth is widely employed as an indicator to measure the level of economic growth in a country. GDP can be considered as a summary measure of overall performance of an economy and can facilitate international comparison. The following table tabulates the GDP growth rate of France. The above graph plots the GDP growth rate of France. It can be seen that the country has been adversely affected by the financial crisis, thereby experiencing negative growth rate in 2008 and 2009. The economy has begun to recover since 2010. However, there is still volatility in the GDP growth. It is seen that the level of GDP growth in the U.A.E. has been adversely impacted by the financial crisis in 2008. A negative growth rate in the GDP is noticed in 2009. From comparing the values in above two figures, absolute level of GDP in France is found to be higher than that of the U.A.E.; but in terms of GDP growth rate,

Critically examine the use of patient satisfaction as a measure of Essay

Critically examine the use of patient satisfaction as a measure of health care quality - Essay Example Patient satisfaction assessments are used to determine if the hospitals have accomplished the performance standards to qualify for Medicare reimbursements. Efforts are therefore focused on accomplishing the standards set in the VBP program and hence improved patient satisfaction. This essay critically examines the use of patient satisfaction as a measure of healthcare quality. It is aimed at developing a critical understanding of the political, professional and public dimensions of quality as well as an assessment of the relevance and validity of quality measures within the context of public services. Patient satisfaction is a multidimensional result that cannot easily be defined. The expectations of different patients for any healthcare setting are varied and significantly influence their satisfaction. The nature of ailment generates psychosocial aspects that may influence how a patient rates the level of satisfaction, such as pain, unhappiness and fear among others. For the healthcare professionals, patient satisfaction is characterized by the success of surgical procedures and the objective results. On the other hand, patients are likely to base their satisfaction on the inter-personal contact with the healthcare provider. This inconsistency between the parties involved is likely to weaken patient satisfaction as a measure of quality. Moreover, some of the survey questions are based on the communication between doctor and patient, focusing on doctor’s courtesy, esteem and attentiveness to the patient as well as simplicity with which a doctor explains issues to the patie nt (Neuner et al. 2014). There is a possibility of bias associated with individual perceptions of behavior and expectations. Doctors may not be focused on the interpersonal relationship as much as they do for the ailment, which makes efficient doctor-patient communication difficult. In most cases, inpatients are not aware of the doctor in charge of their treatment. This is

Malware, Spyware And Adware Essay Example for Free

Malware, Spyware And Adware Essay How do we get Spyware How Spyware operates Spyware effects Man In Middle attack Counter-Measures Anti-Malware Techniques Bibliography Introduction: From the early days of cracking passwords and stealing information from personal computers, to deadly Internet based attacks that can shake entire’s nation security, cyber crimes have evolved from the endeavors of entertainment by cyber kiddies to organized crimes and terrorist activities of cyber mafia. Virus Attacks, hacking, browser hijacks, spam, phishing and so on are various manifestations of malicious activities that have evolved on the internet in last couple of decades. Malware is one such tool that has emerged as a widely preferred choice to consummate criminal activities on the Internet. Malware is new genre of hostile software, written in a high level language. Normally they target technical vulnerabilities in the system. Spyware, adware, Trojans, virus, worms are very common form of Malware prevalent on the Internet. It propagates through emails, IM and other web services. It can be categorized into criminal and business malware. Criminal malware is used in cyber terrorism and vandalism; while business malware is used for business/monetary benefits. Spyware is a software program that collects personal information of the users without their formal consent. Unlike viruses and worms, spyware does not usually self replicate, or intrude into the system directly or spread from one system to another; instead, it intrudes into a system by deceiving the user or exploiting software vulnerabilities in a system. Once it gets into the system, its implications can range from disturbing to devastating. It propagates using personalization cookies, tracking cookies, Trojans, drive-by downloads, hacking and piggybacking. Malware: Along with viruses, malware is the biggest threat today to the computer users. It can hijack the browser, redirect search results, serve up pop-ups and many more. Malware stands for â€Å"malicious software† and is used to identify all unwanted and potentially unwanted software. We can get infected by malware in several ways. It often comes bundled with other programs (examples include kazaa and i-mesh). These are usually pop-up ads, that send revenue from the ads to the program’s authors. Others are installed from the website, pretending to be software needed to view the site. Its most destructive feature is that once we are infected with the malware, it tends to multiply!! Earlier, it was mainly written for the destruction of computers and their data but now a days malware development is a big business. It is mostly used as a tool for extorting money out of its victims. In the form of rogue security programs, these are used to convince uneducated computer users to purchase the removal software from the same people who have written it. The types of malware are: Adware- It is the class of software that monitors the internet use for known e-commerce sites. When a user attempts to reach a site, adware pops-up suggesting an alternate site which may or may not be legitimate. Porn Dialers- This software was used heavily during the days when modem was the primary mechanism for connecting to the internet. This used to silently disconnect a modem from its service providers and redial to another premium rate telephone number. The resulting phone number charges, usually that of far-removed countries, would be found by the user only on its next telephone bill. Backdoors- These are the software tools which are mostly used to bypass existing security mechanisms present in either operating system or any application. Exploits- It is a general term used to describe any software code that is specifically designed to take advantage of a known weakness in operating system or application code. When vulnerabilities exist on a system, the exploits can be created to grant attacker administrative privileges, disclose or destroy any data or complete any task. Key loggers- These are the original spyware. It is a type of malware that is mostly used to â€Å"spy† on the user of a system. One way to accomplish this is to log every keystroke typed into that system and then using that data to extract credit card social security numbers and all other sensitive information. Trojans- It is software that illegitimately performs some action that is different than its stated purpose. It may appear to be a legitimate software package that accomplishes a task desired by the user but at the same time after installing it can also perform some illegitimate tasks like destroying personal data. Examples of malware: GAIN- It is one of the oldest and best known examples of malware, created by Claria company. webHancer- It is a spyware application that is commonly bundled with other programs. Upon installation, it starts a program that runs in the background and collect details of the webpages we visit. ISTBar- It is a combination of toolbar and hijacker. It installs a toolbar with search functions provided by slotch. com. Recent Attacks:- Katrina-themed Malware attack Hits the Net This malicious site hosted in Poland harbors a secondary line of attack designed especially to dupe windows users. It cynically offers a â€Å"free scan† for the zotob worm that in reality infects users. It also exploits well known IE vulnerabilities to install a variety of Trojans including Cgab-A, Borobot-Q etc. Most Recent Malware: Stealth Malware Stealth is a program that deliberately tries to conceal its presence in the system. It may try to hide changes it introduced in the system, including dropped files, file changes, running processes, registry settings etc. Malware Development Life Cycle- In recent years, malware has evolved in complexity to rival many decent sized software projects. This indicates an improvement in decent methodologies that enables malware producers to improve their output and capability to achieve maximum gain. Following are the steps generally deployed by the creators of malware to ensure its success: Get the malware onto the target system. Ensure the survival of the malware in the target system. Once establish engage its payload. There are several ways by which malware can be installed on the target machine. Some of these include websites or vulnerabilities in software installed on target machine. There are also actively spreading worms, which propagates via emails, peer to peer network, and IM. A growing trend is not to target vulnerabilities in software but to exploit the users of that software. Malware tricks the users and entice the user to download. One of the major requirement of malware is to remain undetected and viable once installed on the target machine. For this purpose the most common techniques used are compression and encryption. Now a days two more techniques are getting common i. e. code obfuscation and executable injectors. Once establish the main job of malware is to deliver the payload. This payload varies from malware to malware. Spyware- It is a type of malicious software that collects information from a computing system without his/her consent. It can capture keystrokes, screenshots, internet usage habit other personal information. The data is then delivered to online attackers who sell it to others or use it themselves for marketing or identify theft. How do we get spyware:- The main culprits in spyware transmission are:- Unprotected web browsing – Many advertising companies send tracking files, called â€Å"cookies,† along with their banner, ads or provide â€Å"special offers† that, when clicked, install extra software without our consent. Peer-to-peer applications – Kazza Lite is a notorious carrier of spyware installation packages. Many MP3 sharing sites also cause spyware problems. Opportunistic â€Å"freeware† or â€Å"shareware† programs – Weatherbug is one such program which collects more information than it is authorized. Web browsers using cookies – Any web browser can permit spyware to be installed on clicking the page that installs it. Some legitimate commercial software – Windows Media Player and America Online are considered sources of spyware. Each installation of Windows Media Player includes a uniquely identifying number that is provided to Microsoft, and America Online installs additional software packages that report data usage to advertising companies. How Spyware operates: When keywords of interest like names of banks, online payment systems etc are observed, the spyware starts its data collection process. The most common area of interest for spyware is the data sent using HTTPS i. e. HyperText Transfer Protocol Secure. This HTTPS is mainly used for very sensitive data and uses Secure Socket Layers(SSL) Transport Layer Security(TLS). Encryption using these SSL TLS makes it difficult to intercept data during transmission but when spyware is running on the end user’s computer, it is collected before encryption. Man-In-Middle Attack Man in Middle Attack or Bucket Brigade Attack can be active as well as passiveform of eavesdropping. It is a type of attack in which the cyber criminal funnels communication between two users and none of the user is aware that the communication is being illegally monitored. The man in middle employ spyware that when loaded on the consumer’s computer redirects the web browser to the fake site. Countermeasures: Users/Organizations can formulate their anti-malware strategy depending upon the type and complexity of Malware attacks that they are exposed to, and the level of risk associated with such attacks. Different organizations use different tools and approaches to counter malware attacks. These tools and approaches are often based on their functionality, suitability and a cost. The two basic approaches are: Reactive Approach Proactive Approach Reactive Approach- It is an incident response process. In this method, once a problem is encountered, the investigation of the problem, analysis and findings remedy, and documenting the resolutions for future is done and that too mostly in same order. The existing anti malware tools available, identify the malware by scanning the computer executable files check if any know malware have sneaked into the system. This is done by detecting programs that are making changes to the operating system registry. Here, there are only three alternatives for dealing with malware:- Running Malware removable tool to detect and repair malware. If, anti-malware tool fails, Malware can be removed manually by the administrator or formatting the system. Use anti-Malware tool to prevent them from entering the system. Proactive approach- In this approach, the Malware can be deleted even before they get executed. It can be done in following ways:- Apply latest firmware to hardware systems and routers as recommended by vendors. Apply latest security patches to server applications and other applications. Ensure recent anti virus software is running. Maintain a database that keeps track of what patches have been applied. Enable firewalls. Enforce strong password policies. Use Least-privileged user account(LUA). This will do less damage as compared to high privileged processes. Anti-Malware techniques: When a worm or virus starts spreading into the computer networks, one must be able to react quickly to minimize the outbreak and damage it can cause. Traditionally, organizations use firewalls and antivirus scanning tools in order to prevent Malware from entering the system. These tools are used as a protective wall between a node and its network and the internet. The main motive is to prevent malicious code from entering into the system. However, these firewalls antivirus scanning tools and traffic monitors are not free from technical vulnerabilities, that can still be exploited by new generation Malware. Advanced Anti-Malware techniques: Integrating filters ‘with signatures’ – Having layers of application filter on the network, will increase the efficiency of the security tools. Advanced antivirus tools, firewalls, web and email filters can be clubbed together, with latest updates/patches to prevent Malware from entering the system. This approach reduces the probability of Malware intrusion to minimum possible. Though not zero. For example, Malware that attacks the web-browser normally bypasses the firewalls, but gets identified and deleted by web filters. Similarly, a new Malware whose signature is not there in any of the filters can still sneak into the network unnoticed. ‘Multi-Layered Defense’ without signatures- It is very much similar to the ‘Integrating Filters’ approach but the only differentiating factor is that they can detect any malware even without their definition or signatures. In the integrating filters with signature technique there is a vulnerability i. e. these are amenable to attacks by unidentified or reported Malware. To overcome that vulnerability ‘Malware without signature’ approach must be adopted. It includes following technologies.

The Dependency Of Technology

The Dependency Of Technology Throughout history, mankind have been developing different types of technologies that allow him to simplify and enhance his lifestyle, since ancient times humans were developing new technologies to help them in activities to use a smaller amount of time and more do it more easily. Over the centuries, these rudimentary technologies were improved, and new ones have emerged in some cases replaced earlier technologies and others who came to meet new needs. These new technologies introduced at the same time, changes in the socio-cultural practices; therefore the world has begun to be characterized mainly by presenting a rapid development of technologies that enable the ease of communication. But the very rapidity of these has also generated a significant impact on society; this can be observed in the young people who excessively use specific technologies such as cell phones and the Internet, to the point that we are talking about a possible dependence of these new tools. The technology se ctor lives in constant motion. Each year we see more and better products and services that facilitate our daily and professional life and no doubt, in the coming decades we will see newer developments in this area. Most people who live in this world make use of new technologies, but we must consider a little that these new technologies not only have a positive side, but also a negative side. Most people only see the positive side of this and the fact that they can count on technologies such as social network and mobile phones that contain everything that a person needs to communicate; this has made us dependent of these new technologies. It sounds terribly dramatic, but the truth is that if we do not use one of these media for one day, we would not be satisfied. Maybe we should ask ourselves this question: are we dependent on new technologies? There are many advantages that technological advances have brought, but we must think that we have to pay as users of this new technology. Technological dependence is clearly seen when we look around and realize that we are surrounded by technological advances ranging from mobile phones, computers, ipod, and television; that have become part of our common lives causing in us a certain dependence. Technological development has grown at considerable speed and the consequences on society, countries and individuals are enormous. Technological development has a unique course we cannot alter, nor stop; It defines our lives. In the present, technological change is determined by a few large multinational corporations that in turn influence the behavior of consumers by advertising, so the consumer is directed to where they want. For example, for the people that must be continuously checking their e-mail; cell phones were invented, which already have mobile internet so that they can connect at any time and anywhere. Another example of how consumerism is relate to new technologies is the company Apple who release every years a new iphone and consumers often are content to upgrade for even the smallest improvementsa phenomenon that many people attribute to Apples advertising acumen. (Rachael Duane) It is important to emphasize that the same consumerism perceived by the people today in everyday life; it is the same that induces to the purchase of new and improved artifacts focused more than anything else as a whim and not as a necessity. The gap between consumption and need becomes increasingly close and more difficult to discern. At first glance, one might have the tendency to dismiss such aberrant cell phone use as merely youthful nonsense a passing fad. But an emerging body of literature has given increasing credence to cell phone addiction and similar behavioral addictions. (Roberts and Pirog). Technology is a means that on one hand brings us many advantages, but in the other hand, we have to establish that the use of artifacts such as the Internet and mobile phones are becoming of excessive use in young people, for Roberts and Pirog it is definite that all these artifacts are becoming a way of life for each one of them, and they say that the same young people are at a stage where they will become addicts to this devices if they do not know how to control themselves. They argue further that technology isolates people because it is now very common to see how many hours are devoted young to be on the network, because humanity is involved in a technological world, thats where people are starting to talk about the term technophile which is becoming more common every day. In addition several people are starting to consider technology dependency as any unhealthy dependency such as alcoholism or drug addiction. Jane Demerica thinks the opposite to what is set out in the article of Roberts and Pirog she says, that these new technologies are extremely beneficial for all and that it is difficult to speak of dependence in these technologies. New technologies in communication are optimal for better knowing people and expand the social circle. Meeting new friends- Shy kids can make new friends on the internet. (Jane Demerica) She also claims to have solved the problems of introversion and even ensures that parents feel reassured that their children are talking to friends who already know and are under supervision to help lower the risk. Another point where she is in favor is the mobile phones because she mentions, Cell phones make it easier for parents to keep track of their children. (Jane Demer ica) It can be seen that the technologies have a great potential to enhance and change the education system, which can break the prevailing cultural patterns so that technology does not bring so many prejudices and steers away from becoming a dependency. When schools in different parts of the state, country or world connect, students can meet their counterparts through video conferencing without leaving the classroom. (William McCoy). According to him, there is no abuse of technology rather this is the current key of teaching so children and youth should be therefore more exposed to the media. As a source of information the Internet provides immediate access to almost all knowledge collected by mankind in the history of civilization. In times where knowledge is power, access to the Internet puts a person in complete advantage over those who do not. With the internet a person can read the latest news on different topics, obtain information on employment opportunities, find out the latest f ashion trends, and learn from the written responses of millions of people in specialized forums and blogs. The downside is that many people infringe copyright because they are tempted by so much information and end up copying and pasting text and then present them as their own. This promotes laziness and dishonesty. Also, many people take advantage of the vast amount of personal information available on the Internet to blackmail or steal identities. Deferring to the thoughts of Demerica and McCoy. Psychologist Patricia Greenfield indicates that technology is causing the loss of critical thinking in students. She states that because of the incredible boom that technologies have on societies can begin to talk about the concept of dependence on technology, estimates that there are already hundreds incidents of Internet dependency. Although she is not totally disagree with the new technologies, she indicates to use both As students spend more time with visual media and less time with pr int, evaluation methods that include visual media will give a better picture of what they actually know. (Greenfield ). Addiction is increasing, it is giving following alteration in social and physical habits of young people and identifies these as other addictions, producing anxiety about being in touch with a computer and the need to be using it every minute, so that has made à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹a huge gap between use and abuse. Another person who is in favor with the views of Roberts and Pirog with regard to the mobile phones is Josip Ivanovic who says Teens natural tendency to follow trends may result in an emotional attachment to a cell phone (in its latest model) that is out of scale with its actual value. (Ivanovic) It can be said that many people, especially young people tend to use this device in a manner disproportionate, making it an addiction. Most people overuse the cell, nowadays users cannot leave it off for minutes, and if so they tend to turn it on a fter a short time to check for text messages or voice mails. People who are dependent of cell phones need to feel their devices in their hands, otherwise they will not feel good and this will generate anxiety, stress or despair. This new addiction attack to hundreds of people, and the worst thing of all is that they do not realize that they are addicted because they see it as something normal. The overuse of cell phones has become a social problem for tens of thousands of Americans not much different than other harmful addictions. (qtd in Chris Knippers) In addition, cell phone addiction can cause serious damage to the home environment; because it causes alienation when a member moves away to make a call or send a text message this generates a detachment of the family environment. We live in times where the use of technology is applied in every aspect of the society, which explains the technological dependence in which we live. Nowadays society applies new technology almost anywhere such as scientifically, socially and financially, But as a foundation for an important enconomic pillar in our country, I suspect were pushing the envelope of sane thinking. There is no such thing as an unhackable computer system. There is no such thing as a 24/7/365 computer system. (John M. Grohol). For example, if we go to the bank and the system goes down we cannot do anything because all the information about the clients is stored online; If a person wants to be served in any unit of government health, he has to make an appointment, but if it is rush hour in which all users want to make an appointment, the system will flood, and they wont be able to handle the appointment. Other problem could be if a system fails Because hospital systems are so complex, and require the careful integration of disparate, specialized software and hardware systems, single component downtime can greatly interrupt workflow. (Campbell, Guappone, Ash) New technologies have entirely changed the way of life of young people. In some respects very much improved. For example, in order to perform the school work children have to use a computer to do some research. In the last few years there has been a considerable advance in the technology, each time improving more what we already have, which is beneficial to our quality of life. The problem is that goes awry and creates addiction among children and adolescents, and presently technology can be considered as a drug. At first, results from the ease of communications appear valuable because it helps people to communicate with others who are far away, but if this trend persists, people who use this technology often will isolate. Young adults who use Facebook more frequently show more signs of psychological disorders, including antisocial behavior, mania and aggressiveness. (Larry Rosen). An example of this is Facebook where more and more people spends hours attached to this virtual community, and thus ignore their interpersonal relationships in the real world. For young people, I believe that new technologies have become a property of first need that gives them independence with respect to the outside world. Some of the things that stand out are the media such as television, social networks, the consoles such as the video games, mobile phones, the Internet, and photos and videos from digital cameras. This has caused a radical change in the socialization and how they relate. The presence and contact now have become a thing of the past. Friendships are now not visible by the use of technologies. For example, with the use of Facebook many people can meet new friends. The advantages that young people see in the new technologies are many and varied. For example, in social networks allows them to have a continuous communication. They can choose a person to talk or keep hidden until they feel confident most of the time they use it at home where they feel safe and uninhibited, which causes parents to lose and control of their children. These technologies also have an impact on family relations, creating privacy for the children, which is hardly controllable by the parents, because most of the population now has a computer at home with internet access. The computer is a useful tool in everyday life as it helps us to make academic work and non-academic work. Although it is a very important tool in our daily lives today we have also become very dependent on it because we can not do anyt hing if we do not have a computer, this mainly happens because our environment demands the use of this tool each day at work or school, and nobody denies that it is a very useful tool for everyday tasks, but when a person rely on something that is what we dread to think what will happen when this technology is not around us. From a computer with internet connection a person can buy anything, from books to a house. There is no need that could not be met with the Internet and a credit card with funds. Someone with Internet connection could live his entire live without having to leave his home. This also means that the Internet offers an endless variety of business opportunities, from basic Web page creation, sales of traditional products, to even sales of stranger things. The negative side of these are of course spam, phishing, and other forms of fraud; through which unscrupulous people look for to get rich quick. Fraud can also come from the buyers side, because many thieves of credi t cards use the Internet to make purchases under the name of their victims, emptying their bank accounts and ruining their reputation. In conclusion, technology is a phenomenon that surrounds us all with artifacts and technical devices on a daily basis, is an element that is maintained for the length of time and we remain equally or more wrapped up in a technological world that teaches us a new way of learning, and adaptation. Technological dependence is part of our lives because nowadays no one is free of this phenomenon on the global level. An example of this are the universities which indirectly involve students in this system, the same applies to jobs or simply with the Chat, which is limiting personal relations, replacing them with virtual communication. All this becomes dependence when individuals cannot perform their daily activities without the use of some device, or better said function in society without occupying any technological tool. Historically, technology has been used to meet basic needs such as food, clothing, and housing. But also for other negative purposes such as, create weapons to persuade an d dominate people. Technological activity affects the social and economic progress, but also produced the deterioration of our environment. Technologies can be used to protect the environment and prevent the growing needs cause depletion or degradation of material and energy resources of our planet. Avoiding these negative aspects is the task not only of governments, but of all the people living on the planet. Although technology has a number of disadvantages, I think the advantages of these are more favorable to mankind. In fact, one could say that without sustainable development of the technology, the humans would not be more than an ordinary living being on this planet. The inventions of man are indicators of the cognitive evolution of the same, and in their eagerness to learn, can overcome evolutionary barriers such as adaptability to certain climates, and defense against diseases. Unfortunately, it is man who decides how to use it. Certain types of men see technology as weapons for war, others as tools that help us improve the quality of life of the species.

Essay --

What is existentialism? Existentialism is a philosophical therory or approach that emphasizes the existence of the individual person. Friedrich Nietzsche is a german philospher from the late 19th century. His interest were the enhancement of individual and cultural health. He believed in life, creativity, power, and the realities of the world we live in. Nietzsche was a difficult, complex, and controversial philosopher, he was claim to be part of a number of difficult philosophical movements. Friedrich Nietzsche was a very smart, intellegent man. He was born October 15, 1844, near a small town in the Prussian province of Saxony. His father, Karl Ludwig was a Lutheran Minister and died when Nietzsche was age five, leaving his wife, Franziska and his three children. Friedrich, the oldest child, Elisabeth, and a newborn baby boy who will also died not to long after birth. Nietzsche completed his secondary education at the boarding school of Pforta, he was a very excellent student. After, Nietzsche, he entered the University on Bonn, studying therology and classical philology. One year later, he stop taking therology and transferred to the University of Leipzig to get a doctorate in philology. At the age of 24, Nietzsche was offered a job at the University of Basel, one of the youngest men to ever be offered a job like this. When he was 28, The Birth of Tradgedy was published, his first book. Some of his most popular books are; Thus Spoke Zarathustra, Beyond Good and Evil, On the Genealogy of Morals/Ecce Homo, The Anti-Christ, The Gay Science: with a Prelude in Rhymes and an Appendix of Songs, and so many more. In his book Birth of Tragedy he argues for his interpretation of the creative forces behind Greek Art as a balance between... ...able to cope with its struggle against itself and unable to free itself from these instincts, it attempts to conquer and tame itself as much as possible. Nietzsche concludes that "man would rather will nothingness than not will." On January 3, 1889, Nietzsche had a breakdown while strolling in front of his apartment in Carlo Alberto Square in Turin, where he reportedly embraced a horse being flogged by the owner. This event marks the end of his writing career. Nietzsche was a very complex man, and writer. His works influence many of people. His sister took over the management of his intellectual legacy, gathering a cult, which grew quickly and very fast. It is not after all, a chance if he was one of the few philosophers to give some thought to the philosophical importance of food, migraines, and other complications, which allegedly played a role in how his persona.

The Ethics of Medical Animal Testing Essay -- Ethical Treatment of Anim

In all matters, including medicine, the well-being of the human race comes before any other consideration. This is the justification for the use of nonhuman animal testing in medicine. Of course this argument brings issues into play that are both ethical and professional and need exploring before a definitive answer can be given. The Rights of â€Å"Lesser Life Forms† Animals have rights. This is a statement that very few people will disagree with. Animal cruelty as an end unto itself (i.e. for entertainment) is just wrong. Short of being a sociopath I really can’t imagine anyone saying or thinking otherwise. The real ethical question comes when humanity can benefit from a â€Å"cruelty† committed against an animal. As far as life on this planet goes, we appear to be at the pinnacle of creation. Though we have only been here for less than the blinking of an eye, as far as our small planet is concerned, we have achieved heights unparalleled by any species to grace the world before us. Because of this we have looked at the rest of existence as lesser than us and therefore present for our use. A Respect for All Life This view of superiority has begun to diminish only very lately. The first reason for this elevated respect for nonhuman animals comes from the same source as our concern for our fellow human beings: compassion. As a species humans have, for whatever reason, developed the ability to conceptualize ourselves in the place of other things we observe. While this ability is strongest when dealing with other humans, it is even possible to do this with humans. This is of course followed by hard reasoning as to why nonhuman animals do have rights. Peter Singer, a professor in bioethics, is believed by some to have beg... ...ights movement; http://www.animalrights.net/ Research Defense Society; an organization supporting animal testing; http://www.rds-online.org.uk/home.html Seriously Ill for Medical Research; an organization supporting animal testing ( he has even posted his hate mail); http://www.simr.org.uk/pages/simr/index.html Federal Food and Drug Administration; The US’s legal authority on animal testing; http://www.fda.gov Physician’s Committee for Responsible Medicine; an organization against animal testing; http://www.pcrm.org/issues/Animal_Experimentation_Issues/animal_issues.html People for Ethical Treatment of Animals; Animals’ rights group; http://www.peta.com Seriously Ill Against Vivisection; an organization against animal testing; http://www.siav.com Peter Singer Links; A site dedicated to Peter Singer and his works; http://www.petersingerlinks.com/

Women in The Birthmark Essay -- Birthmark Essays

â€Å"The Birthmark† – Women  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚        Ã‚  Ã‚   â€Å"Everything he has to say is related, finally, to ‘that inward sphere.’ For the heart is the meeting-place of all the forces – spiritual and physical, light and dark, that compete for dominance in man’s nature. . . .† (McPherson 68-69). McPherson’s â€Å"heart† is the key to understanding the role of women in Nathaniel Hawthorne’s tale, â€Å"The Birthmark.†    Only imperfection is what nearsighted Aylmer sees in the birthmark on Georgiana’s cheek. But he is unfortunately oblivious to   the virtue in her soul, the deep beauty contained in the depth of her love for him. The wife’s virtue leads her onward and upward; the husband’s lack thereof and inability to appreciate virtue in his Georgiana leads him downward and downward.    The concept of women is established in the very opening paragraph of â€Å"The Birthmark.† The narrator introduces Aylmer as a scientist who found â€Å"a spiritual affinity more attractive than any chemical one,† referring to his love for Georgiana. She is portrayed as having meaning in Aylmer’s life – not in first place, but in second place to his scientific interests.    Even after Aylmer has â€Å"persuaded a beautiful woman to become his wife,† he is not capable of loving her properly, unselfishly, because he â€Å"had devoted himself, however, too unreservedly to scientific studies ever to be weaned from them by any second passion.† The narrator seeks to justify this error or lack in Aylmer by explaining that â€Å"it was not unusual for the love of science to rival the love of woman in its depth and absorbing energy.† Already at the outset of the tale, the reader perceives that Georgiana is going to be shortchanged in this marriage. She is exposed to the problem initial... ...el . The Birthmark Electronic Text Center, University of Virginia Library http://etext.lib.virginia.edu/etcbin/toccer-new2?id=HawBirt.sgm&images=images/modeng&data=/texts/english/modeng/parsed&tag=public&part=1&division=div1    McPherson, Hugo. â€Å"Hawthorne’s Use of Mythology.† In Readings on Nathaniel Hawthorne, edited by Clarice Swisher. San Diego, CA: Greenhaven Press, 1996.    Stewart, Randall. â€Å"Hawthorne’s Female Characters.† In Readings on Nathaniel Hawthorne, edited by Clarice Swisher. San Diego, CA: Greenhaven Press, 1996.    Swisher, Clarice. â€Å"Nathaniel Hawthorne: a Biography.† In Readings on Nathaniel Hawthorne, edited by Clarice Swisher. San Diego, CA: Greenhaven Press, 1996.    Williams, Stanley T. â€Å"Hawthorne’s Puritan Mind.† In Readings on Nathaniel Hawthorne, edited by Clarice Swisher. San Diego, CA: Greenhaven Press, 1996.

Romeo and Juliet vs Wesi Side Story

Rooney 1 Samuel Rooney Danielle Cornum English 9 30 January 2012 Similarities and Differences of Romeo and Juliet and West Side Story No one goes through all of life without the knowledge of these two timeless classics: West Side Story and Romeo and Juliet. These films are each a great literary work that defines the true meaning of life, sorrows and love. We all have knowledge of Shakespeare’s original Romeo and Juliet. In 1957 Leonard Bernstein created a Broadway Musical with a plot similar to Romeo and Juliet.As well as this film, Baz Luhrmann created a film in 1996 using the exact play write from the original Romeo and Juliet set in modern times. Luhrmann entitled his film simple, Romeo and Juliet. These two timeless tales can be compared in many ways, such as: the differences and similarities Romeo and tony, the differences and similarities of each of the fighting scenes, and the differences and similarities of the wedding scene. Rome and Tony are two of the most complex c haracters in all of literature. They can be compared and contrasted in many ways.The two different characters each have their very own attitude, this sets them apart but also brings the similarities out. â€Å"Ay me! Sad hours seem long. Was that my father that went hence so fast? (Lit Book) when you first come upon Romeo he is sad and lovesick. On the contrary when you first come upon Tiny he is very upbeat and joking Rooney 2 with his friends; two very different attitudes. The actions of these two are also very good examples of comparing and contrasting the similarities and differences between Romeo and Juliet and West Side Story. What shall this speech be spoken for our excuse? Or shall we go on without apology? † (Lit Book) Romeo is very reluctant to go to the party, he is nervous and scared. On the contrary, Tony is happy and excited to go the party, he welcomes the challenge to meet new women. Last but not least both Rome and Tony are hopeless Romantics, and there is no cure for such a disease as romanticism. â€Å"It is I my lady. Oh, it is my love! Oh, that she knew she were! (Lit Book) they both have a very potent form of love. They cannot get over Juliet in Romeo’s case and Maria in Tony’s case.Hopeless Romanticism is the most common similarity that Tony and Romeo have. Many more similarities and differences can be found, these are the main points that have been brought to attention for this particular essay. Many think that these two fighting scenes are straight forward and not complex, but on the contrary there are many similarities and differences. In Romeo and Juliet the fighting scene is somewhat of a duel, and not a full on combat such as in West Side Story. â€Å"Romeo, the love I bear for thee can afford. No better term than this: thou art a villain. † In Romeo and Juliet Tybalt challenges

Starbucks Attractiveness

THE INDUSTRY ATTRACTIVE? WHY AND /WHY NOT Starbucks currently operates within three industries: Fast-Food Restaurants, Coffee and Snack Shops, and Specialty Coffees. Which are defined by NAICS (North American Industry Classification System). Although all three are separate segments Coffee and Snack Shop and Specialty Coffee basically carry various similarities. Despite this fact that this industry is somewhat narrower when compared to the fast food industry that they are also considered to be a part of, the coffee and snack shop aspect of their overall industry. Attractiveness is their bread and butter.Starbucks currently represents 32% of this industry and continues to grow, making them one of its largest players. This is the industry that they need and have focused the most on. One of the main factors of success are clearly related to their plans for global expansion because Starbucks has all but halted their domestic expansion (Global Data) and focused almost exclusively on the fo rmer. Another fact that illustrates the need to concentrate on this segment is the advancement of overall industry attractiveness their specialty coffees segment (consisting of retail store sales) only comprises 7% of their total revenue.Starbucks operates its largest segment in Fast Food Restaurant Industry, despite their relative insignificance as compared to giants like McDonald’s. It is worthwhile for them to pay close attention to this segment, because McDonald’s and Starbucks may differ in market share, but Starbucks holds a larger market share of the segment that McDonald’s wants/needs to capitalize on: Coffee. So to operate in parallel industries makes for a key success factor dependent on the level of information on competitors that also drive change.Although focusing on its most important segment, the Coffee and Snack Shop, Starbucks should also pay careful attention to this segment as well in order to achieve their optimal industry attractiveness. I h ave come up with a couple options that Starbucks could consider from the information above. First, expanding into international markets is the best way to capitalize in this industry, so continuing expansion is key. China is their primary target currently, as stated above. Continuing to seize international opportunities at a constant but steady pace would be very beneficial.Second, expanding the menu, given this, Starbucks can implement a proactive strategy that includes new and improved menu and convenience items; like, implementing deli items such as Panini’s or wraps. This would continue to further separate the Starbucks brand, which, I’ve determined is the key, in competitive markets. Third, create a new marketing strategy to grab attention. There is much more room for expansion and growth, Starbucks has only touched the available and potential global markets.With its financial strength, international experience, and long standing relationships, Starbucks can spike into an international business powerhouse in no time. However, this process must be at a steady pace. The expansion strategy must incorporate the core capabilities and advantages of the company. They must find excellent people to execute the process of expanding to a new country. The business ties they have created over the years must be used carefully, not to add too much strain on any suppliers.Expanding internationally would also force the company to rely on other markets other than the United States. Being an industry leader, many companies are benchmarking Starbucks. From relatively spending very little, the company could boost spending to include things such as TV ads and other untested marketing outlets, at least on a trial bases. This could possibly be an opportunity to expand their brand recognition, especially with the new logo. Referring back to my second suggestion and inform loyal customers of new menu items. Overall Industry Attractiveness As we have mentioned,