Critical Thinking Case Study: Implementing a Customer Relationship Management Tool at ImageStream

Critical Thinking Case Study: Implementing a client kinship vigilance Tool at ImageStream ImageStream Internet Solutions, Inc. is a in private held high society in its 9th year of operation. ImageStream engineers, manufactures, and distributes Linux-based routing products for net and Internet applications. ImageStream products atomic number 18 used by Internet renovation providers (ISPs), governments, schools, and communication channeles in to a greater completion than 75 countries around the world. The Importance of Customer Relationship Management Frederick Reichheld and doubting Thomas Teal, in their book The Loyalty put together (1996) estimate that containting a new client can exist six-spot times as much as retaining an quick guest. Companies that take a crap and maintain a report for world class work enjoy customer bases with high degrees of consignment and substantial twin business. To maintain dependable, profitable clientele, companies must go beyon d customer satisfaction and take stairs to ensure greater obedience (Griffin, 1997). ImageStream understands the importance of customer loyalty and retention strategies in the highly competitive Internet alkali market. The keep company must shape growth in customer acquisition costs and leverage its existing installation base. With the company growing at a dramatic rate, ImageStream faces challenges in edifice and maintaining relationships with customers. ImageStream customers will continue to look at simple ways to contact the company for sales, warranty and technical foul support.

The company must also k eep in corpuscle with ever-changing custome! r demands and respond quickly with product or service offerings that meet customer ineluctably. In the face of dramatic growth, ImageStream ask to maintain the positive customer relationships it has cultivated as a smaller company, and implement tools that provide customers, representatives and distributors tools needed to enhance that relationship. With that purpose in mind, this case study will discuss the expectant punishment of ImageStreams CRM toolset. Customer Relationship Management (CRM) is a business strategy to appoint and manage customers to optimize long full term value... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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