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http://www.ijccr.com supranational Manuscript ID : ISSN2249054X-V2I5M3-092012 gaudiness 2 impression 5 folk 2012 INDIAN SHAMPOO BRAND position: MULTI dimensional SCALING APPROACH Dr. Sangeeta Mohanty, Assistant Professor Academy of craft Administration, Harida, Kuruda, Balasore-756019, Orissa, India Abstract In the past few years, Indian beauty has occupied a significant place in the spirt world. Both men and women ingest started giving importance on personal beauty grooming. As such Indian ornamental industry, especi solelyy the bull feel for mart has risen to paying(a) commercialise. The move up trend for hair c atomic number 18 products in India is dictated by the internal desire to be presentable. wash industries have the highest penetration level of 80% among all the hair care products and creating the field for key players to stay ahead. The paper is an attempt to happen upon turn out the appropriate number of dimensions the consumer seems to be using, when they think of using wash grasss. The particular research http://www.ijccr.com International Manuscript ID : ISSN2249054X-V2I5M3-092012 VOLUME 2 ISSUE 5 September 2012 on preponderance has been conducted to position the different shampoo brand in the port perceived by the Indian consumer.

Multi dimensional scaling technique a foresightful with spatial defend has been used to elicit the dimensions to a greater extent clearly. central Words: Shampoo, Brand, Position, MDS, Dimension, Spatial Map. Introduction Days are gone, when the pile were using the home made products for hair care. With the orgasm of untried thoughts, there is an in! creasing awareness amongst Indian around hair care. The Indians have long been obsessed with the long hair. particularly entropy Indians are recognized by their thick, black and long hair. Shampoo industries have identified this aspiration quite well. The shampoo market has acquired significance in urban Indian homes since the 1960s. The market is conquered by dominant players such as Hindustan Unilever Ltd. and Procter & Gamble...If you want to stick out a full essay, order it on our website: OrderCustomPaper.com

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