Backyard BBQ Marketing look Group Project 1.0 Table of inwardness: 2.0 Overview 3.0 Research Methodology 4.0 Question 1 4.1 Most important Factors 4.2 guest characteristics and profile 4.3 Competitive Analysis 4.4 Customer carriage 5.0 Question 2 6.0 Question 3 2.0 Overview: Backyard BBQ (BYBBQ) is a unfluctuating sustenance eating house chain that has a story for selling high tincture speedy food and specialises in Aussie-styled burgers, fish and BBQ chicken with salads and chips as a side dish. BYBBQ is looking to expand their operations in Australia. One of the key drivers fundament the heed decision to make out search into the guess of expansion is the latest information provided by the Australian sureness of Statistics (ABS) on average household phthisis on profuse foods. Additionally, the internal secondary research entropy collected by Backyard BYBBQ senior management has identified cardinal key the mes for worry expansion: convenience and quality of food. BYBBQ management are touch with the potential trend towards health food and the unhealthy tarnish surrounding the high saturated plenteous content of fast food. Even against the backdrop of a sensed negative experience of fast food, the Australian fast-food market is worth $8.
8 billion. In addition, the ABS information reveals the average household expenditure on fast foods and meals out is considerably high compared to other food breathe in categories. 3.0 Research Methodology: Our research agency, Endmarket P/L has been approached to pione er market research. The agreed research meth! odology is a soft research, randomly selecting respondents (300 people) to answer a face-to-face survey, gather data in relation to consumer fast food attitudes. The research took mark at shopping malls and fast food outlets in the Sydney CBD everywhere a seven-day period. With the data collected, Endmarket P/L presents this breed to BYBBQ senior management to provide insight and...If you want to arrive at a full essay, order it on our website: OrderCustomPaper.com
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