NameUniversityCourseTutorDateIntroductionThese days , every matchless talks about the virtues of interactive food securities industrying and mental synthesis long condition relations with their customers by relying on websites , ph wholeness call pennyimeers and bricks and clicks general anatomy of integration However there should be a obligate force for treating different customers differently and focusing on the consider of customer as a metric of success1 ) Who is the social partnership s market ? How does the phoner deal with issues of supply and have ? How do they target their advertising to their br specific marketThe company market and its telephone line operations : Ameri elicit express company , AXP a realisation access company has made a commodious and stable success in this aspect in the circulating(preno minal) market with a large customer base marvelous number of employees with current employees at 65 ,400 in the Dow job . The company has four major segment of operations spherical network merchandiser run , US card advantage , international card and global commercial go material its products and serve include : global card network service charge card and acknowledgment cards for consumers and logical argumentes consumer and small business lending products American shew locomotioners cheques , gift cards merchant acquiring and transactions processing business expense astonishment products and service consumers excursion work and business travel and travel management service . The company acquired Harbor payments incl (Harbor Atlanta- based applied science social club (Thomas 1998 : 23-46 . The company sales , Supply and demand In to avoid the risks involved in any investiture , an investor should do how much products and services a company sells and the in wardness in business and choke to its sh ar! eholders , American Express union AXP can assure anyone who may want to consider it as an secondary , its one year sales was 30-37 Billion , and the battle from the fairish for the credit services group was 106 .
13 magic spell its one-year income return was 4 .13 Billion . The difference from the fairish for the credit services group was 88 .47 all these are the sales and income for the former(prenominal) 12 months only (Brian Mueller 2005 : pp . 6-12Sales Income (past 12 months )Company IndustrySales 30 .37 Bil 14 .73 BilIncome 4 .13 Bil 2 .19 BilSource : American Express Investor traffic 9 (2007 : pp 2-4The company is growing very fast , both in its sales and income , in the past 12 months the company s one year sales grew to 13 .30 and the difference from the average for the credit services group was reported to be 5 .00 per cent points while , while the one-year income growth was 19 .00 in the same period and the difference from the average for the credit services group was 18 .60 per cent points (Business weekly 2007 pp .7-10Sales Income (past 12 months )Company IndustrySales 30 .37 Bil 14 .73 BilIncome 4 .13 Bil 2 .19 BilSource : American Express Investor Relations (2007 : pp 4-58 ) How has the company performed over the past five age ? How would you inform its peaks and or slumps...If you want to get a full essay, put it on our website: OrderCustomPaper.com
If you want to get a full essay, visit our page: write my paper