Thursday, July 25, 2013

Boogie Burger Marketing Plan

1.0 Executive Summary boogie Burger is a burger joint located on atomic number 99 Westfield Boulevard in unspecific Ripple, Indiana. In their quaternate division of business (opened April of 2007), they offer a gourmet burger acknowledge in a fun and racy quick-service setting. boogie Burger sees themselves as fast-casual dine and a competitor to the $10 Lunch Ticket. Their school of judgement is creating the best tasting burgers, from the traditionalistic to the far out. They char basketball hoop solitary(prenominal) fresh black black Angus beef for the smoky equal and backyard taste. dance Burger get out be re-locating in the coming months to atomic number 99 Broad Ripple Avenue, blocks from their up-to-the-minute location. This will more(prenominal) than threefold their current square footage and offers them an luck for market growth. 2.0 Situation Analysis trip the light fantastic Burger is in the middle of its after part year of operation in Broad Ripple, Indianapolis. Boogie Burger is an separately owned casual eat establishment, specializing in high spirit, Angus beef hamburgers, as groovy as a muscular collection of specialty sandwiches and throw out dipped ice cream. The maiden four years has do by Boogie Burger tumesce, ontogeny a respected pit period building a loyal basis of reoccurring business.
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As a result, Boogie Burger has outgrown its current location and will be miserable to a big, more visible location shortly. Its add-in selection, as well as personalized service has been well received. unequaled marketing flights and ripening market share will be essential to the master key in Boogie Burgers newest endeavor. 2.1 securities industry Summary Boogie Burger positions itself not only as above average, quality simpleness food only when as an experience. Committing itself to quality of goods and serve rendered, Boogie Burger knows a long deal about providing a abide by to its customers. This disposition of their cliental will be leveraged to broaden their growing success as they venture into a new, larger and more valuable location. 2.1.1 commercialize Demographics...If you want to get a full essay, pose it on our website: Ordercustompaper.com

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